Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence
Document Type
Article
Publication Date
2020
Department
College of Business
Abstract
This research discusses critical topics related to algorithms and transhumanism to explicate and theorize the entanglement between big data, marketable transcendence, and fractal agency. Such discussion helps identify future research topics that highlight more specific characteristics of algorithms, such as opacity, messiness, inscrutability, hyper-legitimacy, hyper-functionality, and equal distribution of accountability.
Publication Title
Advances in Consumer Research
Recommended Citation
Hong, S.
(2020).
Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence.
Advances in Consumer Research,
48, 1120-1120.
Retrieved from: https://digitalcommons.mtu.edu/michigantech-p/16304