Title
Supplier opportunism and relationship performance in marketing research outsourcing relationships
Document Type
Conference Proceeding
Publication Date
2010
Publication Title
Proceedings of the 41st Decision Sciences Institute Annual Meeting 2010
Recommended Citation
Min, J.,
&
Segal, M. N.
(2010).
Supplier opportunism and relationship performance in marketing research outsourcing relationships.
Proceedings of the 41st Decision Sciences Institute Annual Meeting 2010.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/238
COinS