Title
Issues in tech-attributes in new product concept evaluation: De-biasing effects of choice based conjoint
Document Type
Conference Proceeding
Publication Date
2011
Publication Title
Proceedings of the Annual Meeting of the Association of Collegiate Marketing Educators 2011
Recommended Citation
Min, J.,
Dalman, D. M.,
&
Lim, T. E.
(2011).
Issues in tech-attributes in new product concept evaluation: De-biasing effects of choice based conjoint.
Proceedings of the Annual Meeting of the Association of Collegiate Marketing Educators 2011.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/236
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