Title
A Guideline for Bank Promotion Concept Development: The Effect on Saving Decision Amount Decision
Document Type
Conference Proceeding
Publication Date
11-2014
Publication Title
2014 Society for Marketing Advances Conference
Recommended Citation
Min, J.,
Park, M.,
&
Ryu, S.
(2014).
A Guideline for Bank Promotion Concept Development: The Effect on Saving Decision Amount Decision.
2014 Society for Marketing Advances Conference.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/230
COinS
Publisher's Statement
© 2014 by the Society for Marketing Advances