Are there riches in reputation?

Authors

Dean Johnson, Michigan Technological UniversityFollow
Kathryn Merritt, Willer College
Srinivasan Sundaram, Ball State University

Document Type

Conference Proceeding

Publication Date

2-2013

Abstract

Building a strong company reputation is time consuming and costly. Alternatively, firms can lose or destroy their reputations through misguided activities, and may do so over a short period of time.

Publisher's Statement

© 2013 Academy of Financy. Publisher's version of record: http://www.aof-mbaa.org/2013-Proceedings-Articles.pdf

Publication Title

2013 Proceedings of the Academy of Finance

Recommended Citation

Johnson, D., Merritt, K., & Sundaram, S. (2013). Are there riches in reputation?. 2013 Proceedings of the Academy of Finance, 102-103.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/159