Title
Are there riches in reputation?
Document Type
Conference Proceeding
Publication Date
2-2013
Abstract
Building a strong company reputation is time consuming and costly. Alternatively, firms can lose or destroy their reputations through misguided activities, and may do so over a short period of time.
Publication Title
2013 Proceedings of the Academy of Finance
Recommended Citation
Johnson, D.,
Merritt, K.,
&
Sundaram, S.
(2013).
Are there riches in reputation?.
2013 Proceedings of the Academy of Finance, 102-103.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/159
COinS
Publisher's Statement
© 2013 Academy of Financy. Publisher's version of record: http://www.aof-mbaa.org/2013-Proceedings-Articles.pdf