Title
An application of conjoint analysis in the context of consumer evaluation of co-branded products
Document Type
Conference Proceeding
Publication Date
3-2010
Publication Title
Proceedings of the Annual Meeting of the Association of Collegiate Marketing Educators 2010
Recommended Citation
Min, J.,
Segal, M. N.,
&
Dalman, M. D.
(2010).
An application of conjoint analysis in the context of consumer evaluation of co-branded products.
Proceedings of the Annual Meeting of the Association of Collegiate Marketing Educators 2010.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/241
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