Title

Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

Document Type

Article

Publication Date

2017

Abstract

This paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability and a state of food well-being. Specifically, we propose a holistic framework in order to identify factors that influence its adoption: idiocentric (functional, ideological and experiential) and allocentric (situational, sociocultural and institutional). The proposed framework provides a basis for discussion on how marketing can contribute to the establishment of AFC in western society and contribute to sustainability and food-well-being among low socio-economic status (SES) consumers. Marketing and public policy implications of this framework are discussed in light of food consumption by low SES consumers, a target particularly vulnerable to flawed states of food well-being.

Publisher's Statement

Rights managed by Taylor & Francis. Publisher's version of record: https://doi.org/10.1080/0267257X.2017.1289974

Publication Title

Journal of Marketing Management

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