Title
Consuming the Korean: Memetic kitschization of unorthodox aesthetics in Gangnam style
Document Type
Conference Proceeding
Publication Date
7-2016
Publication Title
The 41st Annual Macromarketing Conference
Recommended Citation
Hong, S.,
&
Kim, C.
(2016).
Consuming the Korean: Memetic kitschization of unorthodox aesthetics in Gangnam style.
The 41st Annual Macromarketing Conference.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/362
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