Title

Promoting the provider performance in service B2B relationships

Document Type

Conference Proceeding

Publication Date

2011

Publisher's Statement

© 2011 Society for Marketing Advances. Publisher's version of record: http://c.ymcdn.com/sites/www.marketingadvances.org/resource/resmgr/imported/2011%20SMAProceedings.pdf

Publication Title

2011 Society for Marketing Advances Proceedings