Title

Are there riches in reputation?

Document Type

Conference Proceeding

Publication Date

2-2013

Abstract

Building a strong company reputation is time consuming and costly. Alternatively, firms can lose or destroy their reputations through misguided activities, and may do so over a short period of time.

Publisher's Statement

© 2013 Academy of Financy. Publisher's version of record: http://www.aof-mbaa.org/2013-Proceedings-Articles.pdf

Publication Title

2013 Proceedings of the Academy of Finance