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Department of Social Sciences


This research examines the decision factors influencing adoption of residential solar electric power systems in upstate New York. New York has a goal to provide 100% of electric energy in the State through renewable resources, which includes solar electricity, by 2030. Thus, identifying the most important decision factors may be useful in understanding potential means of promoting solar technology adoption. Through an online survey of homeowners in upstate New York who have installed residential solar systems, the research examined the importance of decision factors influencing the decision to adopt and how factors have changed over time. The research finds that environmental motivations are slightly more important than economics and that perception of solar installers is also important to adopters. This work contributes new insights to the field of research examining solar and renewable energy technology adoption at the residential scale, addresses the role of policy in promoting solar adoption, and provides insights for developers and others looking to enhance the rates of solar technology adoption at the residential scale.

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© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( Publisher’s version of record:

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Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.


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