Document Type
Article
Publication Date
2020
Department
College of Business
Abstract
The universal exposure to the virus has disrupted institutions, redefined values, and reshaped systems, including the market. Idling, uncertainty, and liquidity encapsulate the ever-precarious individual lives and the reflexive socio-politico-cultural changes. These conditions and consequences nonetheless create paradoxical opportunities in the viral market. The new meaning of connectivity that promotes high-viscosity relationships and high-visibility identities will transform the market to better acknowledge and support humans and the new sociality.
Publication Title
Markets, Globalization & Development Review
Recommended Citation
Hong, S.
(2020).
‘Coronated’ Consumption in the Viral Market.
Markets, Globalization & Development Review,
5(1).
http://doi.org/10.23860/MGDR-2020-05-01-03
Retrieved from: https://digitalcommons.mtu.edu/michigantech-p/14401
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Version
Publisher's PDF
Included in
Anthropology Commons, Economics Commons, Immunology and Infectious Disease Commons, Marketing Commons, Other Business Commons, Public Health Commons, Sociology Commons