Title

Social media in accommodating sex education exigency in China

Document Type

Conference Proceeding

Publication Date

10-3-2020

Department

Department of Humanities

Abstract

Drawing on digital genre theory with a focus on textual analysis, this research focuses on a WeChat official account, MAYLOVE, to analyze how it create various genres of multimodal texts to communicate sex-related knowledge to the subscribers. With regular updates and push notifications, MAYLOVE works as education and empowerment by spreading sex-related knowledge, which may help accommodate sex education exigency in China.

Publisher's Statement

© 2020 Owner/Author. Publisher’s version of record: https://doi.org/10.1145/3380851.3418614

Publication Title

SIGDOC 2020 - Proceedings of the 38th ACM International Conference on Design of Communication

ISBN

['9781450375252']

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