Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution, Soonkwan Hong, Yong J. Wang
College of Business Publications

Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks, Yong J. Wang, Soonkwan Hong, Jie Wei, Kevin W. Cruthirds
College of Business Publications

Beautiful beyond eseful? The role of web aesthetics, Yong J. Wang, Soonkwan Hong, Hao Lou
College of Business Publications

A Broadened Model of Goal-Directed Behavior: Incorporating the Conative Force into Consumer Research, Yong J. Wang, Soonkwan Hong, Jie Wei
College of Business Publications

When relationship marketing collides with technology, Soonkwan Hong, Yong J. Wang
College of Business Publications