The Asiatic mode of marketing, Nikhilesh Dholakia, Soonkwan Hong
Michigan Tech Publications

Minari: The Invincible, Soonkwan Hong
Michigan Tech Publications

‘Coronated’ Consumption in the Viral Market, Soonkwan Hong
Michigan Tech Publications

Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence, Soonkwan Hong
Michigan Tech Publications

Enrollment of space into the network of sustainability, Handan Vicdan, Soonkwan Hong
College of Business Publications

Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers, Wided Batat, Paula Peter, Handan Vicdan, Valerie Manna, Ebru Ulusoy, Emre Ulusoy, Soonkwan Hong
College of Business Publications

Re-imagining the utopian: Transformation of a sustainable lifestyle in ecovillages, Soonkwan Hong, Handan Vicdan
College of Business Publications

Consuming the Korean: Memetic kitschization of unorthodox aesthetics in Gangnam style, Soonkwan Hong, Kim Chang-Ho
College of Business Publications

The latent potential of virtual communities as brand missionaries: Implications from US and Korean bloggers, Soonkwan Hong, Michael S. Minor
College of Business Publications

Surfing the Korean wave: A Postcolonial critique of the mythologized middlebrow consumer culture in Asia, Soonkwan Hong, Chang-Ho Kim
College of Business Publications

Mythologized globalization of popular culture: A postcolonial perspective, Soonkwan Hong, Kim Chang-Ho
College of Business Publications

Cruising the unadulterated terrain of consumption: Rural snowmobilers’ interpellation through collective simplicity, Soonkwan Hong
College of Business Publications

Consuming extremes: Hyper-authenticity and the corollary, Soonkwan Hong
College of Business Publications

Consuming extremes: Hyper-authenticity & its corollary, Soonkwan Hong
College of Business Publications

Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution, Soonkwan Hong, Yong J. Wang
College of Business Publications

Skating dialectics and flipping genealogy, Soonkwan Hong
College of Business Publications

Iconoclasm, autotelicity, narcissism, and cool beyond distinction, Soonkwan Hong
College of Business Publications

Forget negotiation: The non-dialectical model of identity project by extreme sports participants, Soonkwan Hong
College of Business Publications

Skating dialectics and flipping genealogy, Soonkwan Hong
College of Business Publications

Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks, Yong J. Wang, Soonkwan Hong, Jie Wei, Kevin W. Cruthirds
College of Business Publications

Beautiful beyond eseful? The role of web aesthetics, Yong J. Wang, Soonkwan Hong, Hao Lou
College of Business Publications

A Broadened Model of Goal-Directed Behavior: Incorporating the Conative Force into Consumer Research, Yong J. Wang, Soonkwan Hong, Jie Wei
College of Business Publications

When relationship marketing collides with technology, Soonkwan Hong, Yong J. Wang
College of Business Publications