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Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks, Yong J. Wang, Soonkwan Hong, Jie Wei, Kevin W. Cruthirds College of Business Publications
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A Broadened Model of Goal-Directed Behavior: Incorporating the Conative Force into Consumer Research, Yong J. Wang, Soonkwan Hong, Jie Wei College of Business Publications
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