Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials, M. Deniz Dalman, Subimal Chatterjee, Junhong Min
Michigan Tech Publications

Marketing strategy for unusual brand differentiation: Trivial attribute effect, M. Deniz Dalman, Junhong Min
College of Business Publications

Relationship governance for marketing research service buyer and provider, Junhong Min, Madhav N. Segal
College of Business Publications

Issues in tech-attributes in new product concept evaluation: De-biasing effects of choice based conjoint, Junhong Min, D M. Dalman, Tae Eon Lim
College of Business Publications

Analyzing the relationship between dependent and independent variables in marketing: A comparison of multiple regression with path analysis, Junhong Min, Debi P. Mishra
College of Business Publications

The susceptibility of mental accounting principles to evaluation mode effects, Subimal Chatterjee, Timothy Heath, Junhong Min
College of Business Publications