‘Coronated’ Consumption in the Viral Market, Soonkwan Hong
Michigan Tech Publications

Consuming the Korean: Memetic kitschization of unorthodox aesthetics in Gangnam style, Soonkwan Hong, Chang-Ho Kim
College of Business Publications

Pain-free funeral: Creating the market for the bereaved in South Korea, Soonkwan Hong
College of Business Publications

The latent potential of virtual communities as brand missionaries: Implications from US and Korean bloggers, Soonkwan Hong, Michael S. Minor
College of Business Publications

Consuming extremes: Hyper-authenticity and the corollary, Soonkwan Hong
College of Business Publications

Consuming extremes: Hyper-authenticity & its corollary, Soonkwan Hong
College of Business Publications

Skating dialectics and flipping genealogy, Soonkwan Hong
College of Business Publications

Iconoclasm, autotelicity, narcissism, and cool beyond distinction, Soonkwan Hong
College of Business Publications

Forget negotiation: The non-dialectical model of identity project by extreme sports participants, Soonkwan Hong
College of Business Publications

Skating dialectics and flipping genealogy, Soonkwan Hong
College of Business Publications