Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials, M. Deniz Dalman, Subimal Chatterjee, Junhong Min
Michigan Tech Publications

Consumer information integration at pre-purchase: A discrete choice experiment, M. Deniz Dalman, Junhong Min
College of Business Publications

Marketing strategy for unusual brand differentiation: Trivial attribute effect, M. Deniz Dalman, Junhong Min
College of Business Publications

The identity salience and emotional attachment strategies in alumni-university relationships, Junhong Min, Madhav N. Segal, M. Deniz Dalman
College of Business Publications

An application of conjoint analysis in the context of consumer evaluation of co-branded products, Junhong Min, Madhav N. Segal, M. Deniz Dalman
College of Business Publications