Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials, M. Deniz Dalman, Subimal Chatterjee, Junhong Min
Michigan Tech Publications

The Effects of uncertainties on network embeddedness and the mediating effect of information sharing, Hyun Seung Kang, Junhong Min, Jung Kook Lee
College of Business Publications

Environmental uncertainty and interfirm controls: The moderating effect of honesty, Junhong Min, Kyuseop Kwak, Jaeil Lee
College of Business Publications

Consumer information integration at pre-purchase: A discrete choice experiment, M. Deniz Dalman, Junhong Min
College of Business Publications

Modularization as a supplier opportunism safeguard in knowledge process offshoring relationships: theory and empirical evidence, Junhong Min, Madhav N. Segal, Debi P. Mishra
College of Business Publications

Marketing strategy for unusual brand differentiation: Trivial attribute effect, M. Deniz Dalman, Junhong Min
College of Business Publications

The identity salience and emotional attachment strategies in alumni-university relationships, Junhong Min, Madhav N. Segal, M. Deniz Dalman
College of Business Publications

Uncovering the effect of selected moderators on the disconfirmation-satisfaction relationship: A meta-analytic approach, Debi P. Mishra, Junhong Min
College of Business Publications

Relationship governance for marketing research service buyer and provider, Junhong Min, Madhav N. Segal
College of Business Publications

A study Of understanding when technology attributes can increase preference, Junhong Min, Madhav N. Segal
College of Business Publications

Promoting the provider performance in service B2B relationships, Junhong Min, Debi P. Mishra
College of Business Publications

Issues in tech-attributes in new product concept evaluation: De-biasing effects of choice based conjoint, Junhong Min, D M. Dalman, Tae Eon Lim
College of Business Publications

An application of conjoint analysis in the context of consumer evaluation of co-branded products, Junhong Min, Madhav N. Segal, M. Deniz Dalman
College of Business Publications

Marketing research in an emerging economy: Preliminary observations on vietnam, Madhav N. Segal, Junhong Min
College of Business Publications

The effect of rating scales on systematic differences between students and non-students in survey research, Tao Guo, Robert E. Mark, Junhong Min
College of Business Publications

Supplier opportunism and relationship performance in marketing research outsourcing relationships, Junhong Min, Madhav N. Segal
College of Business Publications

Analyzing the relationship between dependent and independent variables in marketing: A comparison of multiple regression with path analysis, Junhong Min, Debi P. Mishra
College of Business Publications

The susceptibility of mental accounting principles to evaluation mode effects, Subimal Chatterjee, Timothy Heath, Junhong Min
College of Business Publications