How emotions influence trust in online transactions using new technology
Online trust has recently become a critical issue, due to widely publicized information leaks, account hacking, and privacy breaches. This study investigates whether or not emotions have effects on trust in online transactions, particularly when a new technology is involved. We explored the effects of happiness and sadness on participants’ choice of a payment method for online transactions. Forty-four undergraduates participated in online transactions with a prototype webpage after either happiness or sadness induction, compared to a neutral group. Different emotion mechanisms would predict different effects of each emotion. Results showed that when the item cost was relatively low ($10), a higher percentage of participants in both emotion conditions selected a novel payment method than those in a neutral condition. With more expensive items ($50 and $100) the number of participants who chose the new option equally increased across all conditions because participants could benefit relatively a large amount of discount (10%) from the novel payment method. Various emotion mechanisms are discussed with our results.
Proceedings of the Human Factors and Ergonomics Society Annual Meeting
How emotions influence trust in online transactions using new technology.
Proceedings of the Human Factors and Ergonomics Society Annual Meeting,
Retrieved from: https://digitalcommons.mtu.edu/cls-fp/69
Copyright 2014 Human Factors and Ergonomics Society. Publisher's version of record: https://doi.org/10.1177/1541931214581319