Beliefs on climate change and the impact on firms’ operations

Document Type

Conference Proceeding

Publication Date



Environmental sustainability is affecting every aspect of consumers and the products they purchase. This is a key driver to how companies operate more sustainably to provide products and services to their customers. Further, climate change as a key variable in decisions regarding sustainability, will affect future choices. A study was undertaken to learn more about individual consumers’ beliefs and attitudes about energy and global warming or climate change, energy and America’s future, and the environment. It also gathered information about consumers’ willingness to pay for cellulosic ethanol in the form of E85 as an alternative to gasoline. Initial statistical analysis has been conducted, including linear regression. Additional theoretical frameworks and models will be presented in this paper to expand upon the initial analysis to assist decision makers to make better informed decision. Funding for this research was provided by NSF and the USDA.

Publisher's Statement

© 2009 POMS. Publisher’s version of record can be accessed here.

Publication Title

Proceedings of the 2009 Production and Operations Management Society (POMS) Conference