Non-economic dimensions of innovation adoption in interactive communication networks: International comparisons

Document Type


Publication Date

Summer 2017


A multi-dimensional model of innovation adoption process in interactive communication networks is proposed. In addition to the economic dimension, analyzed in earlier publications (Pelc, 2014, and 2015), the author presents social, technological and cultural dimensions of the innovation adoption process. Three hypotheses are formulated concerning the influence of non-economic factors on the adoption process. Those hypotheses are used as a framework for the literature review and comparative analysis of data on the innovation adoption in interactive communication networks in different countries. For illustrative purposes, the Facebook adoption is used as representative of such networks with specific statistical data on the adoption process in selected countries of Europe and in the U. S., the social dimension is represented by percentage of the millennials' population as the most active in interactive networking. The technological dimension is represented by two measures: (1) Access to broadband transmission and (2) Number of smartphone users. A set of measures representing the cultural dimension is based on the Flofstede's model of national culture. The following quantitative measures of culture have been selected for comparative analysis: power distance, individualism index, uncertainty avoidance index and indulgence index. Correlation between the Facebook penetration in different countries and selected measures is discussed. The cultural dimension and the individualism index appear to have a stronger influence on innovation adoption than any other non-economic factor.

Publisher's Statement

© 2017 Copyright International Conference on Industry, Engineering, & Management Systems Summer. Publisher's version of record: https://search.proquest.com/docview/2044301315?accountid=28041

Publication Title

Journal of Management & Engineering Integration