Title
Consuming extremes: Hyper-authenticity & its corollary
Document Type
Article
Publication Date
5-2011
Publication Title
Academy of Marketing Science 40th Anniversary Conference
Recommended Citation
Hong, S.
(2011).
Consuming extremes: Hyper-authenticity & its corollary.
Academy of Marketing Science 40th Anniversary Conference.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/391
COinS