Skating dialectics and flipping genealogy

Document Type

Conference Proceeding

Publication Date



The consumer-market dynamics impeccably operates based upon interactions and mutual facilitations among four theoretically and empirically distinct groups of consumers in the context of X Games: pragmatic, stigmatized, distinction-oriented, and self-normalizing consumers. The historic conflict between consumers and the market steeped in Hegelian dialectics is contested in the dynamics due to the switch of modes(arts) of being(consumption) made by individual consumers who respectively participate in the system through presentation and representation. A multitude of reality/truth-making is present in the market dynamics; thus, the dialectical view for the systematic progression of the market is found to be less capable than the genealogical view of the system as polyvalent power relations.

Publication Title

Consumer Culture Theory Conference