Iconoclasm, autotelicity, narcissism, and cool beyond distinction

Document Type

Conference Proceeding

Publication Date



Multi-layered data collected from the X Games events facilitate the understanding of a new mechanism of distinction-making. Consumers in the context tend to be iconoclastic, narcissistic, and naturalistic distinction-makers with their new currency for distinction. Consumers’ agentic translation of the quintessence of distinction into cool-hunting is theoretically illuminated in relation to the “trickling-up” logic of distinction and co-optation.

Publisher's Statement

© 2011 Association for Consumer Research. Publisher's version of record: http://www.acrwebsite.org/volumes/16098/volumes/v38/NA-38

Publication Title

Advances in Consumer Research