Are there riches in reputation?
Building a strong company reputation is time consuming and costly. Alternatively, firms can lose or destroy their reputations through misguided activities, and may do so over a short period of time. Given the market’s ability to gauge the long term reputation strategy of a firm, the announcement of a firm’s reputation could be argued to be a nonevent. On the other hand, the media outlets feature the announcement of a firm’s reputation, reputation management has become an integral part of the consulting industry, and the importance of a firm’s reputation has become a central topic of research. As such, the announcement of a firm’s reputation may be a significant event. We use the Harris Interactive Survey to investigate the reputation effect.
2013 Proceedings of the Academy of Finance
Are there riches in reputation?.
2013 Proceedings of the Academy of Finance,
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