In pursuit of the optimal design: a guide for choice experiment practitioners

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This paper is a primer for environmental economists who are developing a statistical design for a choice experiment application. While it will provide ideas for seasoned practitioners, it is especially for researchers using stated preference methods outside of the United States for the first time to value mounting ecological injuries and damages. The importance of a statistically efficient design is emphasized, but a multitude of other (sometimes competing) design factors are also discussed to demonstrate that there is no single "optimal" design. Using this paper as a guide and starting point, practitioners can avoid pitfalls early in the design stages, or at least be aware of their presence.

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© 2009 CESER Publications. Publisher’s version of record: http://www.ceser.in/ceserp/index.php/ijees/article/view/1896

Publication Title

International Journal of Ecological Economics and Statistics