Organizational behavior and human resources teaching moments from the apprentice

Sonia M. Goltz, Michigan Technological University
Teresa Woods, Michigan Technological University

Proceedings for OBTC 2010: http://www.obts.org/content/proceedings-obtc-2010-university-new-mexico

Abstract

The NBC reality show The Apprentice dramatically portrays small, diverse teams working in competitive environments to complete business tasks. We have used select scenes from the series to illustrate concepts in an undergraduate teambuilding/problem solving course. At the MBA level, we have tasked student groups with analyzing an entire season from eight organizational behavior perspectives. This paper describes how the show has been utilized in each of these contexts. The Appendices include a list of the episodes and incidents from Season 1 that are useful for discussing various management concepts, as well as the MBA-level project description and scoring rubric.