Iconoclasm, autotelicity, narcissism, and cool beyond distinction
Multi-layered data collected from the X Games events facilitate the understanding of a new mechanism of distinction-making. Consumers in the context tend to be iconoclastic, narcissistic, and naturalistic distinction-makers with their new currency for distinction. Consumers’ agentic translation of the quintessence of distinction into cool-hunting is theoretically illuminated in relation to the “trickling-up” logic of distinction and co-optation.
Advances in Consumer Research
Iconoclasm, autotelicity, narcissism, and cool beyond distinction.
Advances in Consumer Research,
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