Title
Consuming extremes: Hyper-authenticity and the corollary
Document Type
Article
Publication Date
5-2011
Publication Title
Proceedings of the Academy of Marketing Science 40th Anniversay Conference 2011
Recommended Citation
Hong, S.
(2011).
Consuming extremes: Hyper-authenticity and the corollary.
Proceedings of the Academy of Marketing Science 40th Anniversay Conference 2011.
Retrieved from: https://digitalcommons.mtu.edu/business-fp/272
COinS