Cruising the unadulterated terrain of consumption: Rural snowmobilers’ interpellation through collective simplicity

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Conference Proceeding

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The reflexive interpellation process unveiled by rural snowmobilers helps explicate how poor rural consumers maintain ontological security. The received view of inherited and institutionalized cultural and symbolic capital is inapplicable to the context where upward sociocultural mobility is collectively achieved through agentic appropriation of highly stylized and politicized consumer movements.

Publisher's Statement

©2012 Association for Consumer Research

Publication Title

Advances in Consumer Research