The influence of self and group-enhancing innovations on user self-construal: An experimental study
This research paper introduces the concepts of self-enhancing and group-enhancing innovations and explains how they may affect user self-construal differently. It is argued that self-enhancing innovations decrease the interdependent self-construal of the user, whereas, group-enhancing innovations decrease the independent self-construal of the user. Pre-test was conducted to identify of the concepts of self-enhancing and group-enhancing innovations. Then a pilot test using a randomized pre-test/post-test design was conducted to pretest the study research design. Employing a sample of consumers in a randomized pre-test/post-test design, the study presents results supporting the hypothesized effect of self-enhancing innovation, and provides partial support for the hypothesized effects of group-enhancing innovation. We discuss the implications of this research for the nexus of business and society as manifested by the interaction of technology and culture.
Jordan Journal of Business Administration
Laplume, A. O.,
The influence of self and group-enhancing innovations on user self-construal: An experimental study.
Jordan Journal of Business Administration,
Retrieved from: http://digitalcommons.mtu.edu/business-fp/171